When it comes to search engine optimization (SEO), it’s important to use a variety of tactics to improve your website’s visibility and ranking in search engine results pages (SERPs). One effective way to support an SEO campaign is through the use of Google Ads, Google’s advertising platform.
Google Ads allows businesses to create targeted ads that appear in the sponsored results section of the SERPs when people search for specific keywords. By using Google Ads, businesses can increase the chances that their website will be seen by potential customers who are actively searching for products or services like those offered by the business.
One of the main benefits of using Google Ads to support an SEO campaign is that it allows businesses to reach a highly targeted audience. By choosing specific keywords and demographics to target, businesses can ensure that their ads are seen by people who are most likely to be interested in their products or services. This can lead to a higher conversion rate, as the people who see the ads are more likely to be in the market for what the business is offering.
Another advantage of using Google Ads to support an SEO campaign is that it allows businesses to track the effectiveness of their ads in real-time. Google Ads provides detailed analytics and reporting tools that allow businesses to see how many people have seen their ads, how many have clicked on them, and how many have converted into customers. This information can be used to adjust and optimize ad campaigns in order to maximize their effectiveness.
In addition to helping businesses reach a targeted audience and track the success of their ads, using Google Ads to support an SEO campaign can also help to complement and enhance the efforts of other SEO tactics. By using a combination of SEO and Google Ads, businesses can increase the chances of their website being seen by potential customers and improve their overall online presence.
At LUD Marketing, we understand the value of using Google Ads to support an SEO campaign. That’s why we offer Google Ads services as part of our comprehensive SEO packages. Our team of experienced professionals can help you create and manage effective Google Ads campaigns that will help to drive traffic and leads to your website. If you’re interested in supporting your SEO efforts with Google Ads, LUD Marketing can help. Contact us today to learn more about our SEO and Google Ads services and how we can help your business succeed online.