Keyword position refers to where a website or webpage appears in search engine results for a specific keyword or phrase. Many people believe that achieving a high keyword position automatically leads to increased website traffic and sales. However, this is not always the case. Not all keywords are used with success.
Many of our clients want to see the keyword position and see themselves ranking at 90 + for the keywords they settled on. As an application developer, SEO, Web Developer, and general jack of all trades, I have learned over the years ranking on the wrong keywords makes the average position look awesome but generates little to none in the area of new leads.
Ranking vs. Relevance
When conducting keyword research, it’s important to consider the relevance and competitiveness of each keyword. Relevance refers to how closely a keyword aligns with your business and the products or services you offer. Competitiveness refers to how difficult it is to rank for a particular keyword. Ideally, you want to target keywords that are relevant to your business and have a reasonable level of competitiveness.
There are several tools available to help with keyword research, such as Google Keyword Planner, SEMrush, and Ahrefs. These tools can help you identify your business’s most relevant and competitive keywords. However, it’s important to note that keyword research is an ongoing process. As search trends and user behavior change, you may need to adjust your keyword strategy accordingly.
Competitor Research for Keywords
In addition to identifying relevant and competitive keywords, it’s also essential to use them effectively. Keyword stuffing, which involves using a large number of keywords in a piece of content, is not an effective SEO strategy. Search engines can detect keyword stuffing and may penalize your website as a result. Instead, focus on using keywords in a natural and relevant way throughout your website content.
Now, you may be asking yourself how do I start identifying the proper keywords. How do I research without falling in love with what I deem correct? The same software you used to tighten your screws above can be used to research your competitors. Chances are someone is already successful in your field. Review their site with a product like siteseocheckup.com to find out what they are using for keywords.
You can find these keywords in their titles, meta fields, images alt text data, and in the copy of the website itself. We like to think that all our services and products are original but in reality, we are just trying to do it better than the other businesses. Simply put, we don’t have to revamp the wheel in this case. We just need a little insight into the heads of our potential clients or customers. Additionally, most SEO Software solutions provide a keyword analysis by the numbers.
The Keyword Game Plan
While choosing the correct keywords, you need a solid strategy on how to use them. As for me, I like to use Google products. I create a sheet with the following fields:
- Page URL
- H1 Title
- H2 Titles
- Keywords
- Meta Title
- Meta Description
- Date Adjusted
Not Spread sheet Savvy? Link to my sheet, feel free to copy my template
Monitoring Traffic for New Keywords
Monitoring your Keywords is super important. We live in a bubble sometimes and what we may think is popular for finding our sites may not actually be important. A good example usually happens with most sites that blog. I once worked with a nutrient supplier who blogged about one of the nutrients they had in-house. They presented an expert opinion on one of their product’s weight loss properties.
As a result, the blog was doing really well but the product was underperforming. After evaluating the keyword strategy for that page we added the words weight loss. Sales increased by 30 percent and continued to climb as the months progressed.
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