I was compelled to publish this article after noticing several SEO specialists writing about meta tags being dead or obsolete. Meta tags are not dead. I will be the first to say, meta tags are utilized by all major search engines and are very much in use and extremely important to search engine ranking. If you need proof of how important meta tags are, try removing your meta tags and watch what happens to your search engine positioning. Your site will plummet to the depths of the unvisited web. Meta tags are frequently an overlooked factor that can improve the ranking of almost any website.
This is an example of how vital meta tags are to your webpage and your search engine ranking. Our website ranks #6 and #7 consistently on MSN for the keyword submit site. To test the dead meta tag theory, our source code editor changed one word in the meta description tag and we dropped to #15 in the search results. Our rankings on Google and several other search engines suffered even more so. Needless to say, we made changes accordingly. All major search engines utilize meta tags for a description of the webpage and indexing within the search results.
The title tag is one of the most important on-page factors to consider. This is because search engine spiders read this tag first and place a high level of importance on the keywords found there. The title tag is also used for the title of your listing in the search results. The contents of your title tag will also appear in the top left corner of the browser bar. Correct title tag optimization is essential and will result in a dramatic increase in your search engine ranking. The title tag should contain at least one or more keywords to be of any relevance to the webpage.
Search engine spiders read the description meta tag next. This tag is often used as a website description in the search results. The description tag should also contain a few keywords. The keyword meta tag is also vital to search engine ranking giving search engine spiders a sample of relevant text and content within a webpage. Other meta tags include robots, resources, author, copyright, etc. These tags are not as important as the title, description, and keyword tag, however, they should be included if possible. To achieve high search engine ranking optimize your metadata. Proper on-page optimization will greatly improve your search engine placement.