Search Engine Optimization or SEO is the process by which you make your website accessible to search engines. after all, what is the point of having an awesome website if no one can find it?
In reality, it is a check and balance for web design. Let’s not kid ourselves since the conception of WordPress, website design has become something everyone claims to be good at. Every entrepreneur everywhere is also an amateur web designer or they have their cousin Jimbo do the site. Up goes a site and the waiting game begins! The floodgates are open and now you’ll have so much business you don’t know what to do with it. Except, it’s not working and months have gone by. What could be wrong? The site has more features than Swiss Army Knife.
Turns out the site takes 30 secs to load, and it’s missing a lot of technical data. From the title data, it’s not clear if the site is about dogs or sells craft beer. The Google Bot hit the site once and moved on. Google bot has done what your potential clients did. Moved to the next website and decided not to waste its time indexing your site.
Your strategy was to get a website up as fast as possible. Then the content was plagued with business cliche, typos, structural errors, awkward statements, and a lack of market research. It might look great but nobody really knows what goals needed to be achieved during the design. Then at this point, you hand it over to a marketing company and pray they can fix it.
The marketing company comes back and suggests a rewrite and redesign in order to increase customer appeal, increase performance, and the overall user experience. Now you thinking to yourself, if Jimbo had only known some best practices he would have been successful. Now the Marketing Company wants a lot of $$$ to fix it. Rightfully so, you let Jimbo mess up your entire dream.
Simple Steps for the Beginner/Expert Like Jimbo
1. Keyword Research
The foundation of any successful SEO strategy is effective keyword research. This involves identifying the words and phrases your target audience uses when searching for products, services, or information related to your industry. To conduct keyword research, you can use tools like Google Keyword Planner, Moz Keyword Explorer, or SEMrush. The use of Google Trends can also help you get ahead of hot new keywords.
When choosing keywords, focus on those with a high search volume and low to moderate competition, as they offer the best opportunity for ranking. Additionally, consider long-tail keywords, which are longer, more specific phrases that tend to have lower search volumes but higher conversion rates.
2. On-Page Optimization
Once you’ve identified your target keywords, you’ll need to optimize your website’s content accordingly. On-page optimization involves strategically incorporating keywords into various elements of your website, including:
- Title tags: These are HTML elements that specify the title of a web page and are displayed on SERPs. Ensure that your title tags include your target keywords and accurately describe the content of the page.
- Meta descriptions: These are short snippets that summarize a page’s content and appear below the title on SERPs. Include your target keywords in the meta description to entice users to click on your website.
- Headings (H1, H2, H3, etc.): Using heading tags to structure your content not only improves readability but also helps search engines understand the hierarchy and importance of the information on your page. Include target keywords in your headings for added SEO value.
- URL structure: Keep your URLs descriptive, concise, and keyword-rich to make them more search engine friendly.
- Image alt tags: These are text descriptions of images on your website, which help search engines understand the context of the visual content. Include target keywords in your image alt tags.
3. Quality Content Creation
Creating high-quality, engaging content is crucial for SEO success, as it helps attract and retain users while also signaling to search engines that your website is a valuable resource. Focus on crafting informative, well-researched, and unique content that provides value to your audience. Regularly updating your website with fresh content, such as blog posts or articles, can also improve your SEO performance. Let Jimbo know that dropping out of high school to become a develop still requires written skills. Lastly, blog and create content around the purpose of your website. Blogging about local politics while you are trying to sell tennis shoes will not earn you new backlinks later down the road.
4. Link Building
Link building is the process of acquiring backlinks, which are hyperlinks from other websites that point to your site. High-quality backlinks serve as a vote of confidence in the eyes of search engines, signaling that your content is valuable and worth linking to. To build backlinks, you can:
- Create shareable, link-worthy content
- Reach out to industry influencers, bloggers, or journalists
- Guest post on reputable websites in your niche
- Engage in online communities, such as forums or social media groups, and share your content
5. Technical SEO
Technical SEO involves optimizing your website’s infrastructure to make it more accessible and understandable to search engines. Some key aspects of technical SEO include:
- Mobile-friendliness: Ensure your website is responsive and adapts to various screen sizes and devices for a seamless user experience.
- HTTPS: Secure your website with an SSL certificate to protect user data
- XML sitemap: Create and submit an XML sitemap to search engines to help them crawl and index your website more efficiently.
- Canonical tags: Use canonical tags to indicate the preferred version of a web page and prevent duplicate content issues.
- 404 errors: Regularly check for broken links and fix 404 errors to improve user experience and maintain search engine trust.
6. Monitoring and Analysis
Last but not least, to measure the effectiveness of your SEO efforts and identify areas for improvement, you’ll need to monitor your website’s performance using tools like Google Analytics, Google Search Console, or other programs that pull from theses products. Bing webmaster tools are also a free and handy source for monitoring performance. These tools provide valuable insights into your website’s traffic, keyword rankings, user behavior, and more. Regularly reviewing and analyzing this data can help you refine your SEO strategy and make informed decisions.
Final Words of Wisdom
SEO is a complex beast full of manipulation, tricks, and strategies. SEO is an ongoing process that requires continuous effort and adaptability to the ever-changing search engine algorithms. As a beginner, it’s essential to be patient and persistent in your efforts, and over time, you’ll see the fruits of your labor in the form of increased website traffic and business growth.