Bill Yarborough: Launching "Memories of MK-Ultra" with a Dynamic Website and Strategic Marketing

Client Overview: Bill Yarborough, author of the upcoming novel "Memories of MK-Ultra," sought to create an engaging online presence to support the launch of his book, inspired by his personal experiences. With a release date set for December 10, 2025, Bill needed a comprehensive strategy that included a captivating website and effective marketing to build anticipation and connect with readers.

Project Type: Website Design & Outbound Marketing

Objective: The primary goal was to design a compelling website that showcases "Memories of MK-Ultra" while implementing an outbound marketing campaign to generate buzz and drive pre-sales.

Our Approach: To bring Bill's novel to life, we combined creative website design with targeted marketing efforts. Our team focused on:

• Engaging Website Design: Developed a visually intriguing layout that reflects the mysterious and compelling nature of "Memories of MK-Ultra," featuring interactive elements like a countdown to the release date and pre-order options.
• User-Friendly Navigation: Ensured seamless access to book information, author insights, and updates, enhancing the visitor experience.
• Outbound Marketing Campaign: Executed an entry-level LinkedIn marketing campaign to promote the novel pre-release, successfully booking Bill onto several podcast shows and generating multiple pre-sales.
• Responsive Design: Optimized the site for mobile and desktop devices, ensuring a consistent and engaging experience for all users.

Results: The integrated approach of a newly designed website and strategic outbound marketing campaign effectively set the stage for Bill Yarborough's novel launch. This effort not only created a dynamic online presence that engages readers but also built excitement for the release, strengthening Bill's connection with a global audience and driving pre-sales.

Visit the Website: Bill Yarborough

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